The first SMS message was sent over the Vodafone GSM network in the United Kingdom on 3 December 1992, from Neil Papworth of Sema Group (now Mavenir Systems) using a personal computer to Richard Jarvis of Vodafone using an Orbitel 901 handset. The text of the message was "Merry Christmas.
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The first commercial deployment of a short message service center (SMSC) was by Aldiscon part of Logica (now part of Acision) with Telia (now TeliaSonera) in Sweden in 1993, followed by Fleet Call (now Nextel) in the US, Telenor in Norway[citation needed] and BT Cellnet (now O2 UK)[citation needed] later in 1993. All first installations of SMS Gateways were for network notifications sent to mobile phones, usually to inform of voice mail messages.
The first commercially sold SMS service was offered to consumers, as a person-to-person text messaging service by Radiolinja (now part of Elisa) in Finland in 1993. Most early GSM mobile phone handsets did not support the ability to send SMS text messages, and Nokia was the only handset manufacturer whose total GSM phone line in 1993 supported user-sending of SMS text messages. According to Matti Makkonen, the inventor of SMS text messages, Nokia 2010, which was released in January 1994, was the first mobile phone to support composing SMSes easily.
SMS Today
In 2010, 6.1 trillion (6.1 × 1012) SMS text messages were sent. This translates into an average of 193,000 SMS per second. SMS has become a huge commercial industry, earning $114.6 billion globally in 2010. The global average price for an SMS message is US$0.11, while mobile networks charge each other interconnect fees of at least US$0.04 when connecting between different phone networks.
In 2015, the actual cost of sending an SMS in Australia was found to be $0.00016 Text message marketing is a way of reaching customers through the medium of SMS. Using a web-based program, you can send bulk texts to subscribing customers or consumers who opt in for the same. You can also set up campaigns where coupons are sent automatically over time, engage customers in polls and questionnaires, or even run a sweepstakes contest.
However, you must be wondering what more can be done with a single medium, right? There's a lot more in store than it seems, continue reading to know. Here are some additional things you can do with SMS Marketing:
Coupons: Send your loyal consumers or customers exclusive deals. Uniquely generated coupon codes that you send across to your consumers prevent non-subscribers from taking advantage of your deal.
Drip campaigns: Automated messages can be sent depending on how long your customers have subscribed for the same. In the context of coupons, for example, you may send a 10% off coupon right after signing up, a 20% coupon after 3 weeks and a 50% off coupon after 2 months of your consumer's subscribing. This runs automatically as soon as a customer signs up, so you don't need to keep sending individual messages.
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