6. Find out your Influencers
Finding your influencers is a great idea. Every customer is different. If you can make a list of your advocates, you can set aside more resources for them, such as inside tips, offers and so on.
7. Use SMS data
As soon as you have divided your audience into different groups based on their interest and engagement level, you can use the data in order to communicate with each of the group. You can engage with them through SMS and other media as well.
The first proposal which initiated the development of SMS was made by a contribution of Germany and France into the GSM group meeting in February 1985 in Oslo. This proposal was further elaborated in GSM subgroup WP1 Services (Chairman Martine Alvernhe, France Telecom) based on a contribution from Germany. There were also initial discussions in the subgroup WP3 network aspects chaired by Jan Audestad (Telenor). The result was approved by the main GSM group in a June '85 document which was distributed to industry. The input documents on SMS had been prepared by Friedhelm Hillebrand (Deutsche Telekom) with contributions from Bernard Ghillebaert (France Télécom). The definition that Friedhelm Hillebrand and Bernard Ghillebaert brought into GSM called for the provision of a message transmission service of alphanumeric messages to mobile users "with acknowledgement capabilities". The last three words transformed SMS into something much more useful than the prevailing messaging paging that some in GSM might have had in mind.
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Long story short, if you want to boost sales and conversion rates, we suggest that you checkShort Message Service (SMS) is a text messaging service component of most telephone, World Wide Web, and mobile telephony systems. It uses standardized communication protocols to enable fixed line / landline or mobile phone devices to exchange short text messages. SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers, at the end of 2010.
Initial Development
The SMS concept was developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert. The GSM is optimized for telephony, since this was identified as its main application. The key idea for SMS was to use this telephone-optimized system, and to transport messages on the signalling paths needed to control the telephone traffic during periods when no signalling traffic existed. In this way, unused resources in the system could be used to transport messages at minimal cost. However, it was necessary to limit the length of the messages to 128 bytes (later improved to 160 seven-bit characters) so that the messages could fit into the existing signalling formats. Based on his personal observations and on analysis of the typical lengths of postcard and Telex messages, Hillebrand argued that 160 characters was sufficient to express most messages succinctly.
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